The Project: Leverage the power of social media to increase community awareness for a local artist cooperative.
The Details: Non-profits, by their very nature, need to account for every penny. This is why social media makes so much sense for small organizations. afmtext advised a twice-weekly blog posting schedule with sharing via Facebook and Twitter to boost web presence in addition to the cooperative’s web site. A Blogger blog template was adapted, social media accounts integrated with autoposting on all channels, and a posting schedule implemented. Within 12 months, coop profits had risen by over 25%. afmtext continues to oversee a small social media team of coop members, integrating social media content with marketing efforts through MailChimp newsletters, and creating regular content.