Artist Cooperative Social Media Marketing

Artist Cooperative Social Media Marketing

blogscreenshotThe Project: Leverage the power of social media to increase community awareness for a local artist cooperative.

The Details: Non-profits, by their very nature, need to account for every penny. This is why social media makes so much sense for small organizations. afmtext advised a twice-weekly blog posting schedule with sharing via Facebook and Twitter to boost web presence in addition to the cooperative’s web site. A Blogger blog template was adapted, social media accounts integrated with autoposting on all channels, and a posting schedule implemented. Within 12 months, coop profits had risen by over 25%. afmtext continues to oversee a small social media team of coop members, integrating social media content with marketing efforts through MailChimp newsletters, and creating regular content.

Blackberry Artists.

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Tri-City Family Place | Welcome to Tri-City Family Place

Tri-City Family Place | Welcome to Tri-City Family Place

The Project: Move a non-profit parenting resource from its old website to a new, manageable web content management system, integrating newsletter and mailing lists.

The Details: Tri-City Family Place (TCFP), a local non-profit that runs an informal drop-in paly centre for local families, was facing a problem. It’s old web provider was going out of business and TCFP didn’t have the time or resources to create a new web presence. After interviewing staff, afmtext advised moving to a WordPress.com site that would be easy for administrators to edit and provide all resources for users. Content was copied from the old site, edited and brought up-to-date, and transferred to the (free) WordPress template. Domain registration, linking to MailChimp and user training now mean that TCFP is self-managing its own website with minor oversight from afmtext.

Tri-City Family Place | Welcome to Tri-City Family Place.

Proteomics and Bioterrorism – Identifying Anthrax Biomarkers  

Chenau et al. (2013) present a combined proteomics and genomics approach that solves this identification problem. By comparing the anthrax spores with examples from environmentally relevant and related species from theBacillus genus, they have isolated 11 proteins unique to B. anthracis that show good potential for rapid identification of the species.1

Proteomics and Bioterrorism – Identifying Anthrax Biomarkers  .

website design: PoMo ArtsFest

website design: PoMo ArtsFest

2014-02-19 22.28.09The Project: Select and customize a Joomla 3.x template for use by PoMo ArtsFest organizers, with social media and online ticket sales integration.

The Details: From start to online launch, the website took a little over two weeks to complete. This included content editing, creation and placement, social media integration, setting up and linking a Google calendar for the program schedule, research and integration for online ticket sales and box office, and setting up page templates for onward staff maintenance. Once launched, afmtext continued to provide ongoing maintenance and editing, adding and formatting sponsor logos as local businesses came on board.

With Thanks: to the organizers of PoMo ArtsFest for trusting afmtext with such an amazing project, and to Laurelle for ongoing technical advice and wizardry.

afm text services

afm text services

business card writer blankfreelance writing/communications | content creation (web, print) | social media and website setup | arts & science | document design

A digital space explorer, engaging readers by translating complex theories and subjects creatively into everyday language.

For freelance services please check afm text for details.

Which Orbitrap? Mass Spectrometry for the Bewildered – Accelerating Science

Which Orbitrap? Mass Spectrometry for the Bewildered – Accelerating Science

Ion injection into an Orbitrap mass analyzer, showing the rf injector ion trap and the Orbitrap electrostatic ion trap. Path of ions is symbolized by red lines. Insets show the potential variation on the central electrode during ion injection and a signal that would be detected between the outer electrodes after ion injection.

Ion injection into an Orbitrap mass analyzer, showing the rf injector ion trap and the Orbitrap electrostatic ion trap.
Path of ions is symbolized by red lines.
Insets show the potential variation on the central electrode during ion injection and a signal that would be detected between the outer electrodes after ion injection.

Written for the Examining Food blog for food safety laboratories and staff as part of my ongoing copywriting for Thermo Scientific.

Which Orbitrap? Mass Spectrometry for the Bewildered – Accelerating Science.